Being a NeonX production, it carries a specific low-budget, direct-to-digital style that has become popular on various Indian OTT platforms.
The landscape of Indian digital entertainment underwent a radical transformation in the early 2020s, marked by the proliferation of niche OTT (Over-the-Top) platforms catering to specific regional and genre-based demographics. A notable example of this trend is the 2022 Hindi film Santarewali , released under the NeonX Original banner. While often categorized within the "unrated" or adult-drama subgenre, the film serves as a case study for how independent streaming services utilize localized storytelling and bold thematic elements to carve out a space in a market dominated by global giants. Santarewali 2022 Hindi NeonX Original Unrated H...