For brands and influencers, using this concept allows them to pivot from selling products to selling an . It’s not about the pants you buy; it’s about the spirit of the person who dares to ride without them. The Bottom Line
The event began in in New York City with only seven participants and has since grown into a worldwide phenomenon, occurring in dozens of cities including London, Berlin, Prague, and Tokyo. Mission Reports & Guidelines a rider needs no pants work
A functional leg wraps around the horse’s barrel using your inner thigh and calf muscles, but with tonic (low-level, constant) tension—not phasic (gripping, sudden) tension. Think of a wet towel draped over a fence post: it stays put without squeezing. That’s your leg. When you grip, you lift your seat bones off the saddle. When you wrap and release, you deepen your seat. For brands and influencers, using this concept allows