In the last decade, the global entertainment landscape has shifted from a Western-centric model to a multi-polar world. At the heart of this shift is Southeast Asia, and leading the charge is Indonesia. As the world’s fourth most populous nation and home to one of the most active digital audiences on the planet, have become a cultural force that can no longer be ignored.
Indo-pop has gone global thanks to and NIKI (88rising), but the domestic video trends are wilder.
The digital video market is a mix of global giants and strong local contenders.
: Netflix (22% market share), Disney+ Hotstar (estimated 5 million subscribers), and Viu (15% share driven by Korean drama popularity) continue to be major players. 2. Top Content Trends and Creators