By December 1991, the Flemish government had done something unprecedented. They distributed 250,000 free VHS tapes titled “Veilig Vrijen” (Safe Loving) to every household with a child aged 12 to 18. The tape featured pop stars, soccer players, and a cameo by the popular children’s puppet Meneer de Uil (Mr. Owl).
When searching for or viewing archival content from this era, it is important to remember: By December 1991, the Flemish government had done
When Public Service Got Wild: The 1991 “Voorlichting” Campaign in Belgium By December 1991
The voorlichting wave of 1991 did not end in 1991. It fundamentally altered the relationship between the Belgian government, public broadcasters, and entertainment producers. and entertainment producers.