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Kerala is often described as one of the last bastions of communism in India, with a high literacy rate, a robust public health system, and a history of land reforms. Unsurprisingly, has been a barometer for these political winds. From the 1970s, the "middle-stream" cinema of Adoor Gopalakrishnan and John Abraham tackled feudalism and class struggle. In Elippathayam (The Rat Trap, 1981), the decaying feudal lord symbolized the death of an old Kerala.

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Kerala is "God’s Own Country," and travel vloggers showcasing the backwaters of Alleppey or the street food of Kozhikode garner millions of views globally.