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Her workflow involved "content batching" 3 days a month. She filmed all skits, GRWM (get ready with me) videos, and reviews in 72-hour bursts, then spent the rest of the month engaging with comments and replying to DMs. This system prevented burnout and allowed her to maintain a 7-day/week posting schedule. While she had built a foundation in previous
Instagram became her "career portfolio." While TikTok drove reach, Instagram curated her brand. She used carousel posts to share long-form captions about mental health and creative process. One carousel titled "Why I stopped trying to be a morning person (and you should too)" was shared by major wellness accounts, including The Good Trade. This cross-pollination significantly boosted her perceived authority, leading to speaking engagement offers. This system prevented burnout and allowed her to