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Awareness campaigns are organized efforts to raise awareness about a specific issue or cause. These campaigns often utilize social media, traditional media, and community outreach to reach a wide audience. Awareness campaigns have the power to:

No single movement better illustrates the power of this shift than #MeToo. Before 2017, sexual harassment was known statistically. After Tarana Burke’s phrase went viral, driven by Alyssa Milano’s tweet, millions of individual flooded timelines. It was no longer abstract. It was your coworker, your aunt, your favorite actor. Awareness campaigns are organized efforts to raise awareness

Is there a you are focusing on (e.g., breast cancer, domestic abuse, mental health)? driven by Alyssa Milano’s tweet