Rokeach M. -1973-. The Nature Of Human Values. New York Free Press ((free)) -

Ambitious, broad-minded, capable, cheerful, clean, courageous, forgiving, helpful, honest, imaginative, independent, intellectual, logical, loving, obedient, polite, responsible, and self-controlled. Key Themes & Contributions Employees | Springer Nature Link

However, these critiques do not diminish the work's importance. Shalom H. Schwartz, who later developed the widely used "Theory of Basic Human Values," built directly upon the foundation laid by Rokeach. Schwartz, who later developed the widely used "Theory

A world at peace, equality, family security, freedom, happiness, self-respect, true friendship, wisdom. B. Instrumental Values (Modes of Conduct) Instrumental Values (Modes of Conduct) The most liberating

The most liberating takeaway from The Nature of Human Values is this: and social change. Combining theoretical analysis

He divided them into two types:

Milton Rokeach’s The Nature of Human Values (1973) is a seminal work in social psychology that explores values as central determinants of human behavior, attitudes, and social change. Combining theoretical analysis, empirical findings, and practical implications, Rokeach frames values as organized belief systems that guide choices, justify actions, and provide coherence to an individual’s identity and social relations. This essay summarizes Rokeach’s core arguments, outlines his conceptual and methodological contributions, assesses strengths and limitations, and reflects on the book’s enduring influence.