The line between producer and consumer has blurred. Platforms like TikTok and YouTube have empowered individuals to become "prosumers," creating their own content that often rivals traditional media in reach and influence. This shift has forced major studios to pay closer attention to online feedback, where viral trends can make or break a billion-dollar franchise. Fandom as a Force for Change

For creators and brands, the lesson is clear:

: Surged by 44% , driven by ticketed concerts, major public events, and weddings.

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