Not all content is created equal. To understand the relationship between , we must look at four distinct archetypes that exist on the spectrum from "Career Catapult" to "Career Crematorium."
The type of content we create and share on social media can have a significant impact on our career prospects. Here are some types of content that can impact our career: Not all content is created equal
Your dream job might be watching your story. 👀 Instead of "Lover of coffee and travel," write:
Many companies now practice "passive recruiting," reaching out to individuals based on the expertise and thought leadership they demonstrate through their posted content. 2. Content as a Career Accelerator they scroll your feed.
Treat your bio like a search engine headline. Instead of "Lover of coffee and travel," write: "Product Manager | SaaS growth specialist | launching B2B products." Use industry-specific terms recruiters are searching for.
Fifteen years ago, a hiring manager would Google your name. Today, they scroll your feed.