The Minto Pyramid Principle, also known as the Minto Pyramid, is a method for organizing and presenting information in a logical and structured way. It was developed by Barbara Minto, a British consultant and writer, in the 1970s. The principle is based on the idea that information should be presented in a pyramid structure, with the most important information at the top and supporting details below.
You cannot just dump a pyramid on the reader. You need an entry point. Minto provides the SCQA framework for the introduction:
Before we discuss the technicalities of locating , let’s look at the "why." Barbara Minto was hired by McKinsey & Company to fix one specific problem: their consultants could not write clearly.
The Minto Pyramid Principle, developed by Barbara Minto, is a communication framework that helps writers and speakers to structure their content in a logical and effective way. The principle proposes that a message should be organized in a pyramid structure, with the main message or recommendation at the top, followed by supporting arguments and facts in a descending order of importance.
Whether you buy the EPUB from Google Books or borrow it from your library, get the text. Read it. Apply it for one week.