The video is a four-minute plan-séquence (long take), which adds a layer of technical tension as the camera tracks the women through actual city traffic and curious onlookers.
What made the video particularly clever and shareable was how it handled the song's lyrics. As the women walk, the streets signs, graffiti, and shop windows in the background are digitally altered to display the lyrics of the song in real-time. This creates a seamless visual karaoke effect that keeps the viewer engaged beyond the initial shock value of the nudity.
In the context of lifestyle and entertainment, this was a line crosser. MTV wouldn’t touch it. Radio laughed nervously. But in the VIP rooms of , The Standard (Hollywood) , or Berghain’s Panorama Bar , it was the reset button. You didn’t dance to "Baby Baby Baby"—you surrendered to it.
So turn it up. Let the naked bicycles ride through your mind. And when the beat drops into that long, silent pause before the climax?
Make the girl dance. Make the boy dance. Make everyone dance.
Below is an overview of the video's production, cultural impact, and its legacy as a marketing phenomenon.
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