While English and Hindi are huge, the fastest growth is in Vernacular content (Tamil, Telugu, Bengali, Punjabi). This has opened up "Hyper-local" lifestyle content that resonates with audiences outside of major metros.
India is the world’s second-largest internet market. Paradoxically, WhatsApp has strengthened traditional ties—family groups coordinate pujas (prayers) via forwarded messages, and dating apps co-exist with matrimonial websites. A young Mumbaikar might order a burger on Swiggy but still remove their shoes before entering the house temple. While English and Hindi are huge, the fastest
Today’s Indian culture is as much about Silicon Valley as it is about the Ganges. While English and Hindi are huge