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This abundance has fundamentally fractured the "monoculture." In the mid-20th century, popular media was a shared ritual. You watched M*A*S*H or The Cosby Show because everyone else did. Today, two people can live in the same house and have completely separate media diets—one engrossed in Korean dramas, the other in true crime podcasts. is no longer a town square; it is a million private living rooms.