The 3 Types of Media Consumers (Which one are you?)
Mass audiences have splintered into hundreds of micro-communities (e.g., “cottagecore” on TikTok, “ASMR” on YouTube, “retro gaming” on Twitch). Success now often means dominating a niche rather than appealing to everyone.
Recommendation engines (Netflix, TikTok, Spotify) now dictate what becomes popular. This can create filter bubbles but also enables diverse, non-English hits (e.g., Squid Game , Money Heist ) to achieve global fame.
Music, for example, is now consumed through streaming services such as Spotify and Apple Music, as well as through social media platforms and online radio stations. Film and television content is also being consumed through a variety of different channels, including streaming services, DVD and Blu-ray, and online platforms such as YouTube and Vimeo.
The 3 Types of Media Consumers (Which one are you?)
Mass audiences have splintered into hundreds of micro-communities (e.g., “cottagecore” on TikTok, “ASMR” on YouTube, “retro gaming” on Twitch). Success now often means dominating a niche rather than appealing to everyone. NeighborAffair.20.05.10.Mika.Tan.REMASTERED.XXX...
Recommendation engines (Netflix, TikTok, Spotify) now dictate what becomes popular. This can create filter bubbles but also enables diverse, non-English hits (e.g., Squid Game , Money Heist ) to achieve global fame. The 3 Types of Media Consumers (Which one are you
Music, for example, is now consumed through streaming services such as Spotify and Apple Music, as well as through social media platforms and online radio stations. Film and television content is also being consumed through a variety of different channels, including streaming services, DVD and Blu-ray, and online platforms such as YouTube and Vimeo. This can create filter bubbles but also enables
