Edwin Land, the inventor of the Polaroid camera, was not a chemist or a physicist by training. He was an amateur enthusiast who dropped out of Harvard. His "newness" to the field allowed him to ask a question no expert would ask: "Why do we have to wait for photos to develop?" Amateurs be new; professionals be stuck.
Optional lede (first paragraph you can use): "A woman in a garage glues together a crude circuit board, ignoring the smoothness of soldering and the gleam of a finished case. Her device looks improvised, maybe even silly. Two months later a small company buys the idea. The device works because she treated being new as an advantage. 'Amateur be new' is the motto she lived by: an argument for beginning in public, for letting rough edges reveal possibilities polished craft would have invisibilized." amateur be new
Repeat after me: