You cannot just cast for "Europe." You must cast for the DACH region (Germany, Austria, Switzerland), the Nordics, the Visegrád Group (Poland, Hungary, Czechia, Slovakia), and the Baltics. A successful campaign in Lyon may fail completely in Wallonia, even though both speak French.
If you are a manager or creator planning to leverage Casted Europe, you’ll need more than a wish list. Here are the five pillars of success: casted europe
Europe is the fastest-growing continent for podcast listenership. According to recent data from the European Audio Hub, listenership in Germany, Spain, and France grew by 25% in the last two years alone. You cannot just cast for "Europe
A major tech firm wanted to launch a corporate podcast across six European capitals. They initially tried to centralize casting in London. They failed. By pivoting to a localized "Casted Europe" model—hiring separate hosts in Madrid, Milan, and Munich—they saw a 300% increase in retention. They learned that in Europe, the voice must be native. Here are the five pillars of success: Europe