Smart Brevity Pdf [repack] ✦ Official

Use a short, direct sentence to grab attention right away.

A closing sentence that summarizes the takeaway or the next step (the "Call to Action"). Smart Brevity Pdf

I wanted to send out a quick note regarding our marketing strategy for the upcoming quarter. We have spent a lot of time analyzing the data from the previous campaign, and we feel that while it was successful, there is room for improvement. Specifically, we noticed that engagement on social media was lower than anticipated. Therefore, we are going to pivot our strategy to focus more on video content, which performed very well. This will require some budget adjustments that we will need to discuss on Friday. Use a short, direct sentence to grab attention right away

At the bottom of the first page, include a meta note. Yes, literally tell the reader how long this takes. We have spent a lot of time analyzing

This is a bolded axiom unique to the brand. It explicitly explains the context or impact of the information, saving the reader from having to figure it out themselves.