For a movie like Yevade Subramanyam , Movierulz became the unofficial digital archive. When legitimate streaming services (like Amazon Prime or Netflix) were slow to acquire the film’s digital rights, Movierulz filled the void.
For small-budget, artistic films like Yevade Subramanyam , long-term revenues from digital rights and channel syndication form the majority of their profit. Theatrical release often only covers the marketing budget.