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: The concept of keeping up with the Joneses remains highly relevant today, possibly even more so in the age of social media where people are constantly exposed to the curated highlight reels of their peers' lives.
Here's a potential paper on the topic:
In the heat of the action, Jake Smith accidentally activated a device that turned the Joneses' hair bright pink. Valerie Jones was mortified, but Jim Jones just laughed and said, "Well, I guess that's one way to go undercover!"
