The shift toward this "ecosystem" model is best exemplified by the Walt Disney Company. While its history is rooted in animation, Disney now functions as a multimedia conglomerate that leverages intellectual property (IP) across every possible medium. When a studio like Disney produces a hit film, that property is immediately funneled into its streaming service Disney+, integrated into theme park attractions, and sold as physical goods. This synergy ensures that a single creative idea can generate revenue for decades, shifting the studio’s role from a one-time content creator to a long-term brand manager.
