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. When powerful rendering tools become widely available—by any means—the "monopoly on beauty" held by large firms begins to dissolve. We see an explosion of high-quality visualization from independent artists worldwide, raising the global standard for what a building "should" look like before it is even built.

Lumion 12 introduced several features that bridged the gap between technical drafting and cinematic storytelling. It focuses on the "feeling" of a space rather than just the geometry. lumion 12 zmco