While Western wellness influencers “discovered” yoga and meditation, Indian creators are moving beyond the cliché. They talk about dinacharya (daily Ayurvedic routines) alongside high-intensity interval training (HIIT), and they demystify the caste and class histories behind certain wellness practices. The hottest niche? Sound healing using the tanpura and bansuri , but presented in sleek, lo-fi aesthetic videos.
While Western wellness influencers “discovered” yoga and meditation, Indian creators are moving beyond the cliché. They talk about dinacharya (daily Ayurvedic routines) alongside high-intensity interval training (HIIT), and they demystify the caste and class histories behind certain wellness practices. The hottest niche? Sound healing using the tanpura and bansuri , but presented in sleek, lo-fi aesthetic videos.