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Moreover, OTT platforms have changed viewing habits. Young Malayalis now watch Korean dramas and Nordic noir, raising the bar for homegrown content. The industry’s response has been to double down on what it does best: hyper-regional, deeply human stories.

While the 1980s were the "Golden Age," the industry underwent a "New Generation" movement after 2010. This era shifted the focus from invincible heroes to more and explored contemporary urban themes alongside rural traditions. Moreover, OTT platforms have changed viewing habits

: Balan (1938) marked the transition to sound, though early films remained heavily influenced by Tamil and theatre-style aesthetics. Moreover, OTT platforms have changed viewing habits