Her TikTok is a masterclass in subtlety. She posts transitions of her putting on a backpack, then cutting to a fully dressed hike—ending with a wink and a sound bite like “Let’s just say, I don’t wear underwear on the trail.” The comments section is flooded with men and women asking for the link.
Like many top-tier creators, her business model relies on a mix of revenue streams: Her TikTok is a masterclass in subtlety