Indonesian "Originals" have seen significant growth, particularly on local platforms like Vidio and global giants like Netflix.
Indonesian drama and vlogging have also become incredibly popular in recent years, with a number of talented creators producing engaging and relatable content. Here are a few popular Indonesian drama and vlog videos that have been making waves:
Scrolling through social media is the most popular entertainment activity for Indonesians, with approximately 180 million social media users as of late 2025. Top YouTube Channels in Indonesia - HypeAuditor
You cannot write about without addressing Dangdut , specifically the "Indo Viral" remix culture. Dangdut music—a blend of Malay, Arabic, and Indian rhythms—has been modernized for the digital age.