: Employees are expected to maintain a "cheerful countenance," smile at every customer, and look at the "sunny side of everything".
The visual rule is the uniform. Unlike Starbucks (green aprons) or Black Rock (black shirts), Dutch Bros has a specific, rigid color palette.
: Employees are expected to maintain a "cheerful countenance," smile at every customer, and look at the "sunny side of everything".
The visual rule is the uniform. Unlike Starbucks (green aprons) or Black Rock (black shirts), Dutch Bros has a specific, rigid color palette. dutch bros employee handbook top