The transition from cable television to services like Netflix, Disney+, and HBO Max has fundamentally changed our viewing habits.

"The Rabbit Hole"

TikTok has fundamentally rewired how is made. Videos are short, vertical, and designed for infinite scroll. The "For You" page algorithm is so effective that it often predicts what you want before you do. TikTok has turned songs into memes, books into bestsellers ( #BookTok ), and ordinary people into celebrities overnight. In the world of popular media , TikTok is now the tastemaker-in-chief.